The annual charity benefit ride resumes after a 2-year hiatus


As motorcycle riders, we relish any opportunity to hit the open roads and throttle out into the wind. Sharing the road and the ride with friends and like-minded bikers makes it even better. But when we can ride for a worthy cause, when our motorcycles are vehicles for genuine change, that can be the most rewarding ride of all. The “Why We Ride to the Quail” is just such a motorcycle ride.

Benefiting the Pediatric Brain Tumor Foundation, the 6th Invitational Why We Ride to the Quail is set to roll up the California coast May 12-14. From the lemon groves of Ventura, through the rolling valleys of the Paso Robles wine country, up the Pacific Coast Highway to the magnificent Redwoods of Big Sur, and ultimately descending upon the beaches of Monterey, the ride is a breathtaking journey through some of the most beautiful countryside in California. The charity ride climaxes at the internationally famous Quail Motorcycle Gathering in Monterey with a check presentation of funds raised for the Pediatric Brain Tumor Foundation (PBTF).

Riding motorcycles through central coastal California, to the celebrated Quail Motorcycle Gathering, to support the fight against childhood brain cancer- it simply doesn’t get any better than that.

The ride has raised over $40,000 for the foundation since its inception 8 years ago, and after a two-year hiatus due to the Covid pandemic, riders are already enlisting to participate from as far away as Germany and India. Bryan Carroll, producer & director of the award-winning motorcycle documentary “Why We Ride” and co-organizer of the benefit ride, stated, “With such a long pause in events, it does feel like we are starting over, but with the success of The Sturgis Rally Wrap Party last August, we believe The 6th Invitational Why We Ride to the Quail will see its initial momentum very quickly. And now that we are a federally registered MOTOcentric nonprofit, (MOTOvational Inc.) we already have support from returning sponsors and some new ones joining us; BMW, Formosa, Vector97, Bagger Nation, Klockerks, and Road Dirt Motorcycle Media, to name a few.”

The road trip and all events is limited to 100 riders, but tickets to participate are still available, as are sponsorships. Riders will each have their own fundraising teams set up on social media where family, friends, and fans can contribute. 100% of the funds each rider raises will go directly to the Pediatric Brain Tumor Foundation.

Why We Ride began as a movie about the passion for motorcycling but quickly became the most celebrated motorcycle movie of all time. It then evolved into one of the biggest social motorcycle movements in over 40 years, attracting nearly 1 million organic social media followers. Being an avid motorcyclist himself, Bryan Carroll understood that the dedication and generosity of the motorcycle community was an incredible resource, so his team set out to tap into it with a simple mission statement: “Inspire-Educate-Celebrate”. When Why We Ride film crew member Joe Northrup passed away from a brain tumor he had been battling since childhood, a clear focus was found. Thus began the partnership with the Pediatric Brain Tumor Foundation.

Brain tumors are the deadliest form of cancer facing children today. Every day, 13 children and teens are diagnosed with a brain tumor. Only four percent of federal research funding is dedicated to fighting childhood cancers, and only a fraction of that goes specifically toward the war on pediatric brain tumors. There are more than 100 different types of pediatric brain tumors in need of a cure, and the Pediatric Brain Tumor Foundation aims to remedy every one of them. Why We Ride to The Quail seeks to help them achieve that goal.

If you’d like to join them for this year’s WWR to the Quail, or to contribute or provide sponsorship, please click here:

About Why We Ride:

Why We Ride Films is the production team behind Why We Ride, a feature length documentary film. Since its December 2013 release, Why We Ride has become the most critically acclaimed motorcycle movie of all time. Independently distributed by producer/director Bryan H. Carroll and producer James Walker—recipients of American Motorcyclist Magazine’s 2014 Motorcyclists of the Year award—Why We Ride’s aim is to use the power of cinema not only to entertain but also educate, inspire and celebrate the world of motorcycling with audiences worldwide. To learn more about Why We Ride, visit

About MOTOvational Inc.:

Founded and led by Why We Ride’s Bryan Carroll, MOTOvational Inc. focuses its efforts on raising funds and awareness for those facing life’s challenges and hardships via the goodness and generosity of the motorcycling community. With their mission statement of Inspire-Educate-Celebrate, the MOTOvational team seeks to bring out the best in the motorcycling community with opportunities to tangibly meet the needs of others and make the world a better place. For more on MOTOvational Inc., visit

About the Pediatric Brain Tumor Foundation:

The Pediatric Brain Tumor Foundation is the world’s leading nonprofit dedicated to the childhood brain tumor community. Founded in 1991, the PBTF serves the more than 28,000 U.S. children and teens currently battling brain tumors by investing in the most promising research and providing practical, informational and emotional support to families. All services are free for pediatric brain tumor families, including emergency financial assistance, a resource notebook for newly diagnosed families, the award-winning Imaginary Friend Society video series, college and vocational scholarships, and much more. For more on the PDTF, visit

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  1. Douglas

    Been on two of the rides. Great time. We ride down the PCH, from San Francisco, in two days, meet up for breakfast with everyone else, in Moorpark, then back roads, all the way to Shell Beach, for the first leg.

    • Rob Brooks

      Sounds like a great ride. We hope to join the group sometime.


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