Death of the Big Two
In my hand I hold the last issues of each magazine, the July-August 2019 issue of Motorcyclist and issue #4 of Cycle World printed in fall of 2020. Both magazines stopped their presses then but continued to exist online until this past July,when their owners at Octane Lending shut down Cycle World and Motorcyclist completely, along with Dirt Rider, Motorcycle Cruiser and other ATV, UTV and electric bike publications. Advertising dollars that shifted away from print and killed their paper publications continued their shift and pulled away from their websites, making them no longer viable.
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