Headed To The Black Hills? Join The Inaugural Sturgis Wrap Party


Incredibly, in 81 years of the famous Black Hills Motorcycle Rally, there has never been an official Sturgis Rally Wrap Party. In 2021 that changes as Why We Ride, MOTOvational.org and the legendary Sturgis Buffalo Chip host the VIP Sturgis Rally Wrap Party benefitting Treasured Lives. The limited seat event is a way to say, “until we meet again” and is aimed at motorcycle industry VIPs, brand leaders and all those who cannot imagine life without two wheels. The event is slated for Friday, August 13th at 6:00 pm. Registration is available at www.SturgisRallyWrapParty.com.

The Sturgis Wrap Party hits the Buffalo Chip with a Luau theme aimed to create a relaxing environment before the inevitable tear-down, pack-up and roll-out routine of the last weekend of the rally. The event will feature a cocktail hour that kickstarts the program in the Buffalo Chip Event Center where attendees will be surrounded by custom motorcycles while enjoying a sit-down tropical island feast with delectable entrees and hand-selected side dishes. The night continues with a raffle, live auctions and special guest speakers, with 100% of the proceeds going to the Treasured Lives charity organization. The event is limited to only 250 guests, with each receiving a custom Sturgis Rally Wrap Party luau shirt to commemorate this exciting first event.

Main Stage at the Buffalo Chip. Photo by Rapid City Journal.

“Since we made the ‘Why We Ride’ film, and my first visits to the Sturgis Rally, I have wanted to host a Hollywood style Red Carpet celebration to wrap up the event. Our inaugural event already has some great support, and we are counting on the motorcycle industry to join us in the wrap party and luau.” says Bryan Carroll, producer/director of the moto epic, “Why We Ride” and founder of MOTOvational.org. “Rod Woodruff and I started planning this on a ride up the California coast in 2019. It would have been impossible without his partnership at the Sturgis Buffalo Chip and our great supporters. Better still, it’s a continuation of the charity work we have already done for childhood cancer research.”

The Sturgis Rally Wrap Party by MOTOvational.org and the Buffalo Chip are joining together to build the first crisis house, Treasured House, in South Dakota for survivors of sex trafficking and CSE. As there are no other temporary shelters dedicated to victims of sex trafficking in the state and surrounding area, victims are forced into Domestic Violence shelters which are not equipped to deal with the complex trauma found in sex trafficking. In fact, DV shelters often have recruiters” strategically placed to prey on the victims further. Without a safe place to stay, victims are at high risk for returning to their traffickers.  It is critical for the well-being of victims of sex trafficking and CSE to work with those who have come out of similar experiences. Often, victims have never met another survivor who has exited that life. The shared understanding of each others experiences is critical to the healing process.

The objectives for the Treasured House are 1) To provide a place of safety and hope, thus alleviating the need to return to victimization; 2) To assess strategic placement of victims to receive the best possible long-term care; 3) To begin the healing process; 4) To assist in understanding the factors that put some individuals at higher risk than others.

The Treasured House. Doing critical work to save lives.

The Sturgis Wrap Party will feature images from the Michael Lichter collection, with a donation of a signed book and prints as part of the auction. Los Angeles based artists are painting custom skateboard decks, with additional items such a two limited-edition “Why We Ride” Strider Balance Bikes, motorcycle helmets and apparel for the charity auction. Also on hand will be author Kelly Paterson of Treasured Lives who will be selling autographed copies of her book From Trafficked to Treasured”.

Ticket costs and funds spent on all raffle and auction items will be considered tax-deductible charitable donations. With everyone’s attendance and the support of their sponsors, Bryan, Rod and crew expect to continue the great tradition of bikers benefiting local citizens. It’s what we do.

For the inaugural Sturgis Wrap party, supporters include Harley-Davidson, Company 3 (the biggest feature film finishing and color grading house in Hollywood), Formosa Group (one of the biggest sound design and audio mixing houses in Hollywood), Refuse Specialists, Baggernation, eGrafx, 805Bling, DavidCookLA, Strider Sports, Int’l, and Chadwick. If anyone would like to become a supporter by purchasing a table, please contact the WWR folks at events@WhyWeRide.com to learn about all the additional opportunities that are available.

Hope to see you there! Tell them Road Dirt sent you.

Ride the Black Hills, party in Sturgis, take in the concerts and events at the Buffalo Chip- and support a very important cause. Photo by EventBrite.


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