A Night Of Music & Motorcycles


Triumph North America has been touring their 2024 motorcycle lineup across the States over the past couple of months, showcasing their latest and greatest for the new year. Road Dirt guys Rob and Phil had the chance to attend the “British Invasion Tour” evening in Atlanta, and Triumph threw a fantastic party. With a packed house of Brit bike enthusiasts, a local blues/rock act keeping the place hopping, and the drinks flowing, Triumph pulled the wraps off several new models they’ve debuted for 2024, for patrons to get up close and personal with.

Road Dirt’s Phil G itching to take one of these Tiger 900s out for a spin.

The Triumph crew brought their 2024 Tiger 900 and 900 Rally models, which Phil was quite smitten with. “These Tigers are gorgeous,” he quipped. “If I get on an ADV soon, this is the bike I want in my garage.” Triumph also brought a pair of Bonneville 900 and 1200 Scramblers, more to Rob’s size and liking. “I just dig the classic 1960s-70s scrambler look and vibe of these,” he observed. Triumph also brought an example of the Thruxton 1200 FE, or “Final Edition” in metallic British Racing Green, which was absolutely stunning to see up close.

A party patron checking out the 2024 Thruxton 1200 FE.

Triumph has been teasing and press revealing several new models lately, with one extraordinary new bike already competing in a national race series. The Triumph crew unveiled their new entry into the rapidly growing small displacement category, the single thumpers Speed 400 and Scrambler 400 X. Both bikes coming in under $5K and $6K respectively, these little machines are sure to be a hit here stateside, as they already are abroad.

The 400 models Triumph unveiled- Scrambler 400 X and Speed 400.

Triumph also unwrapped their much anticipated Daytona 660 sport bike, bringing new speed and handling to their expanding 660 triple lineup. We tested both the Trident 660 and Tiger Sport 660 in recent years, and absolutely loved that growly triple. Early predictions are saying this bike will be available sometime in the Spring over here, and will likely come in under $10K for a base model. We hope to get our hands on one for a full review in the coming months.

Rob “getting fitted” for a Daytona 660.

Later in the evening, the Brit brand showcased their radical-departure TF 250-X motocross machine, that has already made its historic debut in the 2024 Supercross East series with a 3-man factory team. This is unlike anything Triumph has done in decades, maybe ever, in building a dedicated MX bike for national and International competition. We followed and reported on the development and progress of the TF project over the past few years, and we were excited to finally see one “in the flesh” at the party.

The ground-breaking TF 250-X motocross racer, already making its debut in this year’s Supercross series.

Triumph North America threw a great party in their “British Invasion Tour”, and Road Dirt was thrilled to be a part of it. We look forward to sampling and reporting on as many of these as we can get our hands on this year, sharing our impressions and experiences with you. So stay tuned, as we think it’s going to be a fun year!

Photos by Phil Gauthier and Rob Brooks

For more on the 2024 Triumph lineup, click here:



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