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Tag: Hinckley Triumph

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First Look: Triumph’s Speed 400 and Scrambler 400x

With nearly every other motorcycle brand in the world producing small displacement motorcycles and selling them by the millions, Triumph’s decision to finally enter the fray is long overdue. The two highest-selling categories in U.S. motorcycle sales, according to several brand reps we have contact with, are off-road/dual-sport/adventure, and small displacement street. For our purposes, we’ll define small displacement street as road motorcycles 500cc and smaller. And Triumph just announced a pair of entrants for the 2024 model year- The Speed 400, and Scrambler 400x.
It’s about time.

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One Million Strong

Triumph has a long illustrious history in motorcycling, however rocky their journey has been at times. From their initial launch back in 1902, the iconic motorcycle company has grown into a world leader in the field, weathered financial storms, and has emerged stronger than ever. They now prepare to celebrate two milestones- 120 years of manufacturing world-class motorcycles, and rolling out their one millionth machine since reorganizing and relaunching in 1990. The one-off, special edition Tiger 900 Rally Pro was unveiled at Triumph’s global headquarters in Hinckley, England by the company’s CEO, Nick Bloor, in the presence of the entire UK team. The choice of the Tiger 900 Rally Pro was the ideal bike to receive the honor, being such a versatile, all-terrain, do-everything motorcycle, truly representative of the brand’s history and capabilities.

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