The Legendary American Motorcycle Brand Sponsors the Annual Veterans Charity Ride


From our friends at Indian Motorcycle

Indian Motorcycle marks a decade of supporting and sponsoring the annual Veterans Charity Ride (VCR), a veteran-led non-profit organization that specializes in motorcycle therapy to aid combat wounded veterans healing from physical and mental trauma. Entering the 10th year of partnership, Indian Motorcycle and VCR are commemorating the motorcycle therapy program with a Memorial Day reunion, welcoming returning VCR vets who have experienced the life-changing therapy to celebrate life and honor fallen U.S. soldiers.

Veterans participating in VCR’s motorcycle therapy program are often amputees, paraplegics, or suffer from post-traumatic stress and other challenges faced after military service. The program’s goal is to support these veterans in their transition back to civilian life through camaraderie, shared motorcycle adventures, and additional initiatives that foster the brotherhood and sisterhood formed across all branches of the United States military.

Fostering friendships and healing

“Over the past decade, Veterans Charity Ride has improved the lives of countless veterans, many of whom wouldn’t leave their house after their release from active duty,” stated Aaron Jax, Vice President for Indian Motorcycle. “Through it’s therapy program, which utilizes the freedom of the open road, the roar of the engine, and the connection between veterans, VCR has been incredibly successful in helping these vets find life after service, and we are honored to play a role in supporting such a great cause.”

“It’s incredible to be entering our 10th year of motorcycle therapy, and undoubtedly we could not have achieved so much without the loyal support from our friends at Indian Motorcycle,” said Dave Frey, Founder of Veterans Charity Ride. “While we celebrate 10 years with a Memorial Day reunion alongside our brothers and sisters who have joined us throughout our program, we are equally excited to stay on the throttle and welcome new veterans into the program and help in their rehabilitation just as we have so many already.”

The 2024 Veteran Charity Ride event schedule consists of the following:

May 24-May 27: Salt Lake City, Utah
Across the Memorial Day weekend, the National Ability Center (NAC) in Park City will provide support for adventure activities, as the group continues with motorcycle therapy rides and team-building exercises. On Memorial Day, veterans will bond and celebrate life with friends and families while honoring those who made the ultimate sacrifice for our country.

June 8-16: Moab, Utah
In celebration of Veteran Motorcycle Therapy Month in June, VCR will host an intimate group of new and returning veterans with motorcycle therapy rides, adventure activities and small-group therapy sessions. The group of vets will attend and participate in the Indian Motorcycle-sponsored Durango Rendezvous event in Durango, Colorado where they’ll be welcomed by fellow veterans and VCR alumni.

Mark Wahlberg has been a passionate supporter and spokesman for the Veterans Charity Ride in recent years.

The Veterans Charity Ride was created by veteran Army Paratrooper Dave Frey and leverages the therapeutic effects of motorcycle riding to create an adventure of a lifetime for wounded and amputee combat veterans adjusting to post-war life.

To support the Veterans Charity Ride, donate, or to learn more, visit Riders can also follow along on Indian Motorcycle’s social media channels: Facebook, X and Instagram, and Veterans Charity Ride’s social media channels: Facebook and Instagram.

Road Dirt Crew

*All photos by Veterans Charity Ride


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