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Tag: motorcycle shows

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The Shocking Demise of IMS Outdoors

I got the call while driving out to the Scull Shoals ADV/Dual Sport Ride, a call I’d been expecting but with different content and purpose. Leah with the International Motorcycle Shows Outdoors dialed me up, not to discuss details of our 2nd year partnership with them, but to inform me the shows were all abruptly being cancelled. “We’ve made the difficult decision to suspend all of the 2022 shows,” she informed me, “we just made the decision today.”

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IMS Outdoors 2022

When we first learned of the Progressive IMS shifting to an outdoor, demo rides format for 2021, we felt it was a grand idea whose time had fully arrived. After nearly 40 years of a winter convention center display format, the Informa Markets team (organizers of IMS) transitioned to an open-air riding experience last year, with stops in cities across America during the summer and fall, and the results were spectacular.

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IMS Outdoors- From Convention To Carnival

I remember the very first IMS show I ever attended. It was in North Atlanta, at a large convention venue called the Cobb Galleria. A bunch of guys and gals in my riding group had taken the bikes on a chilly January morning around the north Atlanta perimeter, to attend the show on a Saturday. We arrived well before the doors ever opened, purchased our tickets, and awaited the grand entrance. When IMS flung the doors open, The visual moto-feast I beheld raised the hair on the back of my neck. Expansive displays of current and coming models from all the major national and international brands, chrome, paint and rubber from one end of the convention floor to the other. Marques lofted their logo banners, rock music wafted over the sound system, young women walked around passing out show packets. I was in motorcycle heaven.

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