Harley Davidson LiveWire

News came today that Harley-Davidson’s CEO, Jochen Zeitz, is stepping down from his position. The company is now beginning the search for a new leader.

Harley-Davidson Launches LiveWire ONE

by Rob Brooks | Jul 9, 2021 | Bikes & Gear, Industry & Racing | 8 |

The future of motorcycling is coming, and it is electric. Resistance is futile. EVs are here to stay, and nearly every motorcycle brand is working R&D to develop machines for this rapidly emerging segment. We sampled a few last year, Harley’s first LiveWire in early 2020, then the Zero Motorcycles SR/F and SR/S. We came away pleasantly surprised and impressed with all three. The Harley in particular had insane torque, acceleration and speed, and though introduced rather pricey for most tastes, the bike showcased a new direction the legendary brand was willing to venture into.

Gagne Takes Command

by Road Dirt Crew | Jun 14, 2021 | Industry & Racing | 0 |

Fresh N’ Lean Attack Performance Yamaha’s Gagne won his fifth consecutive HONOS Superbike race Sunday at the famous Road America circuit, the Californian sweeping the two races in Wisconsin after doing the same a few weeks ago at VIRginia International Raceway. To say he is on a roll (pun intended) would be a gross understatement.

Harley Reveals HardWire Plan

by Road Dirt Crew | Feb 2, 2021 | Industry & Racing | 7 |

Harley-Davidson saw their stocks tumble $96 million in the 4th quarter, even as they revealed their new “HardWire” initiative, a 5-year plan intended to scale back and focus on their primary “breadwinners”- the large displacement touring, cruiser and trike segments.

Long Way Up On LiveWires

by Rob Brooks | Sep 2, 2020 | Ride Life, Rides & Roads | 1 |

The trailer for “Long Way Up,” the epic, new Apple Original series from stars Ewan McGregor and Charley Boorman is now available. The first three episodes of the 11-part unscripted series will premiere globally on Apple TV+ on Friday, September 18. New episodes will roll out weekly, every Friday.