Royal Enfield Announces Intent To Reach South Pole By Motorcycle
Royal Enfield is no stranger to adventure, and as a brand, has always been up for a challenge. Cases in point: their “Build. Train. Race.” program in flat track and road racing, and their factory entrance and surprising success in AMA American Flat Track racing. Now they take aim, not higher, but lower- as in leading an expedition to ride motorcycles to the geographic South Pole.
Here’s their announcement on it-
For 120 years, Royal Enfield has maintained the legacy of building simple, authentic motorcycles that are engaging and fun to ride. Riding through time and tough terrain since 1901, Royal Enfield has emerged victorious in excursions that test the endurance of man and machine. To commemorate 120 years of the pure motorcycling culture, Royal Enfield will take on yet another ambitious endeavor—a first-of-its-kind motorcycle expedition that will attempt to reach the geographic South Pole.
Two Royal Enfield riders will undertake a 39-day expedition traversing Antarctica on a 478-mile ride from Ross Ice Shelf to the South Pole, on expedition-ready Himalayans. Photo by Royal Enfield.