The Bar & Shield brand will bring production of the Revolution Max mill back to the America

Harley-Davidson announced that they were bringing production of the Revolution Max platform back to the United States, as part of their “Back to the Bricks” strategy. The move will bring machining, powertrain, assembly, painting, and final vehicle assembly back to H-D facilities in Pennsylvania and Wisconsin. The transition from Thailand back home is expected ahead of the 2028 model year, sometime in mid 2027, we’re guessing. Given all the flak the motorcycle company has taken in recent years, this is welcome and encouraging news for fans of the brand, and for the thousands of workers who will be hired for preparation and production.

From the folks at H-D:

For more than a century, Harley-Davidson has invested in American manufacturing, skilled workers, and the communities that build our motorcycles. Today, we’re proud to announce another step forward by bringing production of the Revolution® Max platform for North America—including Pan America, Sportster® S, and Nightster models—back to the United States. This move returns machining, powertrain assembly, painting, and final vehicle assembly work to our facilities in Pennsylvania and Wisconsin, supporting dozens of additional American manufacturing and union jobs.

The Trump Administration’s changes to U.S. trade policy, combined with shifts in the global trade environment, have created new opportunities for companies to invest in domestic manufacturing. For Harley-Davidson under our new CEO Artie Starrs, this means we are able to lean even further into our American manufacturing footprint and build more motorcycles here at home. This decision, which has been months in the making, reflects our commitment to strengthening Harley-Davidson’s manufacturing base for the long term.

Harley-Davidson has built motorcycles that represent freedom, independence, and American craftsmanship for 123 consecutive years. That legacy was built by generations of employees, many of them union workers, whose skill and dedication continue to define this company today. We are grateful to our employees, our network of 500+ U.S. dealers, and most importantly our riders for their continued support as we get back to basics that have made Harley-Davidson an enduring symbol of freedom and the most iconic motorcycle brand in the world.

Bill Davidson, Vice President, Special Advisor to the CEO and Global Brand Ambassador, said, “My family has spent generations working in this company, and I’ve seen firsthand the pride, craftsmanship, and hard work that go into building Harley-Davidson motorcycles in America. My father, Willie, my sister, Karen, and I are incredibly excited about what’s happening at Harley-Davidson. Bringing this work back home is another important step in getting back to the bricks, investing in American manufacturing, and building on the values that have made Harley-Davidson one of the most iconic brands in the world.”

We applaud the legendary brand for the monumental decision, and wish Harley-Davidson all the best in the transition.

Road Dirt Crew