Tag: nostalgia

Iconic brands such as Triumph, Indian, Jawa, Norton and Ariel have returned to the road, some after absences lasting longer than the company was in business. The comebacks are usually the effort of sources unrelated to the original company, buying the trademark from whomever has some claim on the brand lineage. Most recently, BSA plans a comeback focused on electric bikes, although reports indicate it may begin production with conventional fossil fuel-powered units. Anytime an old brand somehow rambles back to market, an angel gets his wings, or a biker gets his leathers, or whatever. In any event, there is joy and jubilation in bikerland.