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Tag: demo rides

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The Shocking Demise of IMS Outdoors

I got the call while driving out to the Scull Shoals ADV/Dual Sport Ride, a call I’d been expecting but with different content and purpose. Leah with the International Motorcycle Shows Outdoors dialed me up, not to discuss details of our 2nd year partnership with them, but to inform me the shows were all abruptly being cancelled. “We’ve made the difficult decision to suspend all of the 2022 shows,” she informed me, “we just made the decision today.”

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IMS Outdoors 2022

When we first learned of the Progressive IMS shifting to an outdoor, demo rides format for 2021, we felt it was a grand idea whose time had fully arrived. After nearly 40 years of a winter convention center display format, the Informa Markets team (organizers of IMS) transitioned to an open-air riding experience last year, with stops in cities across America during the summer and fall, and the results were spectacular.

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