S.O.S.- Save Our Sport!
Out for a fall motorcycle ride recently I stopped off at a old general store in a tiny town out in the country for some fuel and refreshment. Taking a seat near a window, I noticed in a stack of magazines an old issue of LIFE, dated July 20, 1967. Intrigued, I perused the pages, and immediately found something unexpected- two large ads for motorcycle manufacturers, one a full page Honda ad, and the other a half page Harley-Davidson ad. The common denominator, besides the obvious motorcycles, was the demographic these ads were clearly targeting. Both contained young people, enjoying life and astride their bikes, which also, by the way, were small displacement, affordable, and visually appealing…
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