Tag: pandemic

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Ducati, Others Prep To Reopen Motorcycle Production

Ducati Motorcycles in Italy has announced a graduated reopening of production this week, as workers begin returning to the factory. The company plans to slowly return to pre-COVID levels of manufacturing in the coming weeks, according to a report in Italian media site OmniMoto. After suspension of all operations back on March 13, Ducati has announced the reopening of operations at the Borgo Panigale plant, specifically on the facility’s workshop and engine assembly lines while following strict health protocols.

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Motorcycle Market Malady

Deep in the global COVID pandemic, and amidst a nearly ten-year decline in sales, the motorcycle industry has continued to take a beating here in 2020. If automotive sales have declined, motorcycle sales have ridden off a cliff. Global sales have plummeted worldwide, in every category, in every country, for every manufacturer.

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Spring of Corona

The world has morphed into a strange place. A few weeks ago, I could take an after-work ride on my Honda SuperHawk, park at my local cafe, tip the barista, drink coffee on the sidewalk, do some caffeine fueled writing, shake hands with the regulars and even hug a few close friends. Now I can do none of those things.

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