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Tag: motorcycle sales

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Motorcycling’s 2020 Silver Lining

Despite Covid, contentious elections, and civil unrest (or maybe because of these), the powersports industry actually experienced incredible gains in 2020, across moto-genres. The Motorcycle Industry Council recently published a report on the previous year, detailing the sales successes across 2020. It would appear hopping on a motorcycle, trike, or four wheeler became a preferred mode and method of social distancing and escaping the endless stream of negativity swirling around us.

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Motorcycle Market Malady

Deep in the global COVID pandemic, and amidst a nearly ten-year decline in sales, the motorcycle industry has continued to take a beating here in 2020. If automotive sales have declined, motorcycle sales have ridden off a cliff. Global sales have plummeted worldwide, in every category, in every country, for every manufacturer.

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