IMS Outdoors 2022
When we first learned of the Progressive IMS shifting to an outdoor, demo rides format for 2021, we felt it was a grand idea whose time had fully arrived. After nearly 40 years of a winter convention center display format, the Informa Markets team (organizers of IMS) transitioned to an open-air riding experience last year, with stops in cities across America during the summer and fall, and the results were spectacular.
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