Rob Brooks

Insuring Your Ride and Your Hide

Posted by Rob Brooks | Jan 4, 2021 | Nuts & Bolts |

There are a number of what many call, “necessary evils” we all must contend with in life. Those inevitables of which we say, “can’t live with them, can’t live without them.” They include government, taxes, lawyers, mothers-in-law, to name a few. Insurance might be named among these as well. It’s a hassle to deal with, and not often easy on the bank account. But if you’ve ever “been down” as I have, (and it’s often not a question of “if” but of “when”) having the right insurance coverage with the right company can mean the difference between getting back on the road in a timely fashion, or languishing indefinitely on the front porch.

Suzuki Unveils 2021 GSX-R1000R Legends Bikes

Posted by Rob Brooks | Dec 30, 2020 | Bikes & Gear, Industry & Racing |

Now with this year’s crowning of Joan Mir in the 2020 MotoGP road racing series, Suzuki has revealed a special edition run of their GSX-R monarchs over the years, each in the paint scheme of the year it stood atop the GP championship. Each will come stock with an Akrapovic exhaust system and livery-matched seat cowling. They are beautiful recreations of their championship counterparts, and we thought we’d share them with you, if you haven’t beheld them yet.

Christmas 2020 Reflections

Posted by Rob Brooks | Dec 23, 2020 | Ride Life |

What a year this has been. Unlike anything most of us have ever lived through before. A pandemic that resulted in national and worldwide shutdowns, and it’s rebounding as we near the end of the year; a crazy, toxic election that has left many Americans deeply divided and resentful of each other; riots, wildfires, quarantining, isolation, separation, virtual meetings and Zoom calls. And now a stimulus bill that scatters American wealth to the four winds yet tosses bread crumbs to struggling families and businesses. Oh, and did I mention “murder hornets” and Joro spiders?
We all could use a little “peace on earth, goodwill to men” this Christmas.

Health Benefits of Motorcycling

Posted by Rob Brooks | Dec 16, 2020 | Ride Life |

An old motorcycling adage asserts, “You’ll never see a motorcycle parked outside a psychiatrist’s office”, and medical science has proven it true. In a neurobiological study conducted by a team of researchers at UCLA’s Semel Institute for Neuroscience and Human Behavior and funded by Harley-Davidson, it was found that motorcycling “increased metrics of focus and attention, and decreased relative levels of cortisol, a hormonal marker of stress.” Of course, we riders already knew this in general principle, but now the science bears it out.

Harley-Davidson To Reveal 2021 Models Virtually

Posted by Rob Brooks | Dec 14, 2020 | Bikes & Gear, Industry & Racing |

Throughout Harley-Davidson’s 118-year history, the brand has never before brought the entire world together to experience the debut of all-new Harley-Davidson® motorcycles. On Jan.19th, 2021, that all changes with a single virtual event. During “H-D 21”, the company’s first virtual launch experience, Harley-Davidson will announce new 2021 motorcycles, parts and accessories, riding gear and apparel.

Triumph Launches 2021 “Sneak Peek Tour”

Posted by Rob Brooks | Dec 10, 2020 | Bikes & Gear |

The all-new Trident 660 and Tiger 850 Sport have begun making their first public debuts at Triumph dealerships across the United States. For a limited time, these two new models will be on display for customers to get a first-hand look at the bikes. Two pairs of each bike, which are the only units currently anywhere outside of Europe, will make stops at select dealerships around the country. While test rides are not yet offered, riders are encouraged to visit dealerships to see the bikes in person before they become available for sale in US dealerships.

IMS Outdoors Announces 2021 Dates

Posted by Rob Brooks | Dec 4, 2020 | Industry & Racing |

With the announcement back in September that the IMS would retool their annual traveling show to more interactive outdoor events in 2021, our hopes were buoyed that we might get a second glance from the show’s planners. Going outdoors, especially in this age of COVID-19, can be a real boon to the industry and the riding community, with the potential for more manufacturers, more vendors, and more fans to attend. Actual demo rides rather than just straddling new models in a booth space, as well as outdoor concerts, food areas, stunt shows, etc., can give the outdoor concept a new excitement.

Biker Good Will

Posted by Rob Brooks | Dec 3, 2020 | Ride Life, Rides & Roads |

Recently, I participated in a motorcycle benefit ride sponsored by a couple of local motorcycle clubs, the Wingmen of Northeast Georgia, and the ROF (Ring Of Fire) RC. These rugged bikers have a soft heart for supporting needy children, and for the last six years have organized this ride together to raise funds and supply toys for Christmas gifts in Barrow County, Georgia. After meeting several members of both clubs at a local Bike Night, they invited me to come join them, and I welcomed the opportunity. I’m glad I did, as I got quite the blessing out of it myself, as I witnessed the results of their endeavor and beheld the looks in their eyes as they bought their offerings to a local fire station for drop off.

Yamaha Thins The Herd For 2021

Posted by Rob Brooks | Nov 30, 2020 | Bikes & Gear, Industry & Racing |

I read the Yamaha press release over the Thanksgiving weekend here in the States, after digesting prodigious amounts of turkey and dressing with relatives. Amidst the looming food coma, I discerned that most of the announcement pertained to new color schemes, upgrades, and accessory packages for their 2021 lineup of models. But buried deep in the memo were several sentences regarding the cessation of four models, two of which have become legendary in the Yamaha universe- the R6 sport bike, and the VMAX power cruiser. Also missing next year will be the WR250R dual sport and the SMAX scooter. The announcement about the R6 and the VMAX particularly saddened me, and while I was surprised by one, I suppose I could see the other coming.