Last year, in the midst of a pandemic, Royal Enfield launched a groundbreaking initiative called “Build. Train. Race.” The program was designed to involve women in building and racing their own custom flat track motorcycles, using the Royal Enfield Interceptor 650 platform. They would then be trained by pro racers and teams, would procure sponsorships, then race their creations in selected American Flat Track rounds.
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No one will argue that it takes guts to race any motorcycle. Modern motorbike racing continues to excite and thrill in a way that no other sport can match. Even the most hardened Formula 1 or NASCAR fans will concede that those who risk life and limb on board these two-wheeled rockets are of a different breed.
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Harley-Davidson saw their stocks tumble $96 million in the 4th quarter, even as they revealed their new “HardWire” initiative, a 5-year plan intended to scale back and focus on their primary “breadwinners”- the large displacement touring, cruiser and trike segments.
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Harley-Davidson took to the Internet for their 2021 new models unveiling, holding their first-ever “Virtual Launch” January 19. To participate, invitees registered via a link to the showcase site, and at 11:00am EST, the launch went active. We at Road Dirt tuned in, and we must say, it was quite the production.
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The Dakar Rally Raid of 2021 concluded in dramatic fashion, as the Monster Energy Honda Team claimed an historic 1st and second place on the podium. After 12 grueling stages across 14 days of circumnavigating the Saudi peninsula, across some of the world’s most inhospitable terrain and conditions, Kevin Benavides of Argentina and 2020 defending champion Ricky Brabec bested all comers to take the coveted top rungs in the coastal city of Jedda, where the race both began and ended. Great Britain’s Sam Sunderland took an impressive 3rd place on the platform, riding the Red Bull KTM Factory 450.
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The new year kicked off with the most grueling race on the planet, the annual Dakar Rally. In its second year hosted by Saudi Arabia, the race is circumnavigating the Saudi peninsula, covering over 4600 miles in 13 days, with one day reserved for rest and repairs. The race kicked off on January 3 in the Red Sea coastal city of Jeddah, Saudi Arabia, and will ultimately conclude there on January 15. In between, riders and drivers in all classes must traverse some of the most desolate, unforgiving, barren terrain on the earth.
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Concluding our 2nd year as a motorcycle media source, we at Road Dirt experienced quite a trip around the sun in 2020. Incredible road trips, fantastic bike and gear reviews, breathtaking places, heart-pounding racing, but best of all, amazing people.
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Sound design was once an under-appreciated aspect of success within the motorcycle realm. For such objects of desire that aim to stir heart and soul, nailing an appealing shape and silhouette was enough to make or break the British entrants of the 60s and 70s.
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By 1987, the Harley-Davidson Motor Company had regained its financial footing after independence from corporate owner AMF. Part of the company’s plan for reinvigorating the brand lay in a time-honored strategy – factory-sponsored racing. But years of tepid technical advancement in their product line had left the Motor Company woefully uncompetitive on the racetrack. A radical leap in engine and chassis development was needed – advancements which would help Harley-Davidson navigate the subsequent decades.
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