Harley-Davidson saw their stocks tumble $96 million in the 4th quarter, even as they revealed their new “HardWire” initiative, a 5-year plan intended to scale back and focus on their primary “breadwinners”- the large displacement touring, cruiser and trike segments.
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I must admit to being a bit old school here. When I ride, I like to hear the sound of the bike beneath me, the wind rushing by around me. And yet, I concede the lure of listening to music, getting turn by turn GPS directions, or even taking a phone call in the helmet, has begun to have its appeal. Heck, our Road Dirt guys ride with varying degrees connection while out on the road. Joshua rocks open-faced helmets, “biker” style, completely unplugged, yet Ted plugs in tunes via earbuds to soundtrack his adventures, while Phil blasts classic hard rock through the fairing mount sound system in his Harley. And the rest of us kind of fall in among those variations.
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